How do you write a radio jingle?
Here are some tips from established pros to help you get your own jingle writing career off the ground.
- Research other jingles.
- Understand the landscape.
- Understand your role.
- Shamelessly self-promote.
- Have demo materials ready.
- Build your toolkit with a long-term view.
- Ask questions.
- Recreate a vibe, not a song.
What makes a good radio jingle?
Catchiness: Effective jingles leave an imprint on the listener’s mind in that “earbug” sort of way. Even if the jingle is ostensibly annoying, it’s goal has been accomplished if listeners can’t get it out of their heads. Strong Message: A good jingle can communicate your brand’s basic value proposition in a few words.
What is the most popular jingle of all time?
Once we returned with our hearing and sanity intact, this is what we found: “Nationwide is on your side” was the best-known jingle, recognized by 92.6% of survey respondents. It was followed closely by McDonald’s “Ba-da-ba-ba-baaa… I’m lovin’ it” and the canyon-crossing cry of “Ricola!”
What is a short jingle?
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding.
What is the most popular jingle?
How do you make a good jingle?
Related
- Establish how long the jingle needs to be.
- Select a musical genre that your target audience would most identify with.
- Write a core message or catchy sentence for the jingle.
- Set the message to music, using the core message and the genre you selected.
What is a radio jingle?
Radio jingles Sung jingles are the most common form of radio station branding otherwise known as imaging. A radio jingle therefore is created in a studio by session singers and includes a musical representation of the radio station name and frequency.
Is a jingle a song?