How does Change4Life increase public awareness?
Change4Life, Public Health England’s (PHE) brand aimed at children, has introduced an app as part of its ‘Be Food Smart’ campaign to raise awareness of the health problems linked to eating too much sugar, salt and saturated fats.
What does the Change4Life campaign do?
Change4Life aims to help families lead healthier lives by eating well and moving more. Change4Life is now a trusted and recognised brand, with 97% of mothers with children aged 5-11 associating it with healthy eating.
What is the target audience for change for life?
Originally developed as part of the childhood obesity prevention strategy, it targeted parents of children aged 5–11, particularly those from segments of the population where parental attitudes, beliefs and behaviours indicated that their children were most likely to gain excess weight. 7.
When was the Change for Life campaign launched?
2009
Change4Life was launched in 2009 as part of a national ambition set out in the government’s Healthy Weight, Healthy Lives (2008). In 2021, it was brought under the Better Health brand.
How does Change4Life support low income families?
Targeted interventions among low income families have resulted in over 500,000 families signing up to the Change4Life programme (healthier diet and better physical activity levels). Targeted interventions in dementia, stroke and cancer have shown improvements in the way older people (and their carers) access services.
What health education activities does Change4Life promote?
It aims to encourage children to meet the minimum 60 minutes of moderate to vigorous exercise they need each day and Change4Life will promote the practice of 10 minute bursts of activity throughout the day, through fun endeavours such as bike riding and playground games.
Why was the Change4Life campaign introduced?
A new Change4Life campaign launched today by Public Health England ( PHE ) encourages parents to cut down the amount of sugar their children consume by making one or more simple swaps. The campaign launches following a new survey amongst Netmums users who were polled on their views on sugar.
What is the Change4Life slogan?
It is the country’s first national social marketing campaign to tackle the causes of obesity. Change4Life aims to help families and middle-aged adults make small, sustainable yet significant improvements to their diet, activity levels and alcohol consumption. It uses the slogan “eat well, move more, live longer”.
What are the negatives of Change4Life?
A criticism of the campaign is that the dairy swaps suggested encourage consumers to buy foods that are lower in fat and also more processed. The change that raises the most eyebrows is the case with the swap of butter for low fat spreads.
What are the barriers of Change4Life?
The most common reasons given were lack of time, cost and finding it difficult to change habits. In terms of physical activity, most participants also said that they would like to be more active than they currently were, but cited work commitments and lack of leisure time as barriers.
How does Change4Life support physical care?
Why was Change4Life successful?
In stark contrast to the public-health campaigns that preceded it, Change4Life was conceived as a positive and supportive voice; an enabler that believed it was good and easy to change. The use of brightly coloured plasticine characters in a yellow world represented everyone and alienated no one.
How does Change4Life promote children’s exercise?
How has Change4Life improved health for children?
Change4Life has developed a number of resources to support schools to deliver healthy eating and physical activity initiatives through a whole-school approach.
How effective has Change4Life?
Change4Life exceeded all of its first year targets, including: The campaign reached 99 per cent of targeted families. 413,466 families joined Change4Life in the first 12 months. Over 44,833 families were believed to still be involved with Change4Life after 6 months.
How successful has the Change4Life campaign been?
The campaign reached 99 per cent of targeted families. 413,466 families joined Change4Life in the first 12 months. Over 44,833 families were believed to still be involved with Change4Life after 6 months. Over 1.9 million responses (postal, online, face-to-face, telephone) were received in year one.
How is the Change4Life campaign promoted?
While the advertising, which breaks in July, will be aimed at mothers, Change4Life will target children directly for the first time by rolling out sticker charts, encouraging healthy habits, to schools and through teacher information packs. Additional digital activity will be aimed at mothers and children.
How successful has the Change4Life APP been?
The app was used over 14 million times, with over 8 million successful scans. One in four downloaders used it for at least a month.